Inspirational Search

Love Your Melon, the Minneapolis apparel brand known for its beanies and its commitment to children battling cancer, opened its first brick-and-mortar space in 2018 in a historic building in the North Loop. Designed as a flagship, event space and content studio, the space uses Nova Flex RGBW LED strip in architectural coves. The combination of full-color RGB and a dedicated 3225K white channel lets the team shift from clean, warm white for everyday display to bold brand colors for product launches and photo shoots. Completed in 2018.

Opportunity: Altar’d State decided to remodel their store front with an artistic flair. An intricate one-of-a-kind, exterior floral design was created out of steel, but it faded into the darkness. They also wanted to enhance the interior with accent cove lighting.

Solution: Nova Flex delivered a “WOW” solution by backlighting the exterior design with outdoor-rated LED strip lighting. Our jumper technique brings the ribbon ends close enough together for the light to fill the gap between the ribbon ends. The product was shipped, cut and soldered, ready to adhere to the back of the metal structure with 283 jumpers to loop around every attachment to the building and follow the intricately, curved design. The complete solution was delivered and installed without any issues – saving 32 hours of installation time and expense. We make lighting easy!

Opportunity: The Radisson Red breaks from traditional hotel design by focusing on modernizing the look and feel of it’s interior hallways, bar area and exterior entrance.

Solution: Nova Flex LED came up with a simple customized solution for each application area. To create a modern look in the hallways and avoid using traditional wall sconces – we used our products to create a custom bar light that was shipped ready to install above each room door. A power supply was then mounted in the ceiling for every four door grouping.

Lighting was also installed above and under the bar, as well as under the toe-kick to create an engaging, eye-catching area. Red accent lighting was used in the entrance to accentuate the Radisson Red brand. This project won an IES Award of Merit for lighting.

Thompson 105 is a neighborhood wood-fired grill and cocktail bar in North Scottsdale, set against the McDowell Mountains. Designed by Zebra Architects, the space pairs warm wood millwork, deep blue tile and copper details with open-air patio dining. Nova Flex Design Series Static White in 2700K helps carry that warmth through the restaurant. It was installed in Nova Flex aluminum channel with soft diffusers for a smooth, dot-free line of light, and paired with 0–10V dimmable drivers so staff can tune the mood from happy hour to late dinner.

The University of Minnesota’s Athletes Village is home to Gopher football and men’s and women’s basketball, a 340,000 sq ft complex built to support student-athletes in competition, in the classroom and in life. Nova Flex partnered with Parsons Electric and Graybar Minneapolis to integrate warm 3225K linear LED strip throughout the facility: in coves across the complex, above and below individual lockers in the football locker room, and backlighting the signature “M” logos in the hydrotherapy room. More than 2,400 feet of strip was delivered in aluminum channel with soft diffusers for a clean, even line of light. Completed in 2018.

For ESI Ergonomic Solutions’ workplace showroom, Chicago design studio Kuchar used light as a graphic element. A continuous ribbon of Nova Flex Mini Neon Static White in 3000K sweeps across the glass storefront in an oversized rounded outline that frames the space from the corridor, while the same neon spells out the ESI logo on a bold orange feature wall. Mini Neon’s flexible, side-bend profile made the tight curves and long continuous runs possible. Completed in 2019.

MIXT, the San Francisco–born salad and market-plate concept, brings its fresh, plant-forward identity into its interiors. Oversized hoops of Nova Flex Mini Neon in warm 2700K hang at varying heights above the dining room, echoing the brand’s circular graphics and adding a soft, sculptural glow against tile, greenery and natural wood. The neon was built into finished hoop fixtures for a clean, seamless ring of light.

Shinmio brings an elevated, quality-first approach to bubble tea in Boston, and its interior matches the menu: clean, bright and modern. Nova Flex Design Series Static White in crisp 4100K runs in surface and corner aluminum channels with soft diffusers for smooth, even lines of light, while Mini Neon Static White in 5000K adds a bold architectural accent. Completed in 2019.

Story: Set at the base of the 46-story 100 Las Olas tower in downtown Fort Lauderdale, Eddie V’s Prime Seafood pairs fine dining with a dramatic indoor-outdoor experience. Nova Flex supplied more than a dozen custom canopy packages in warm 2700K: Design Series Static White traces the sweeping curve of the entrance canopy and backlights the ornamental screens of the patio canopies, while Pro Series lights the valet canopy. Inside, Design Series accents the sculptural ceiling. Every run shipped labeled and ready to install, keeping a complex, multi-phase project on schedule. Opened in 2021.

In the elevator lobby at Metropolitan Square in downtown St. Louis, slim lines of light are inlaid directly into the dark wood wall paneling, drawing the eye down the corridor and giving the space a crisp, modern rhythm. Nova Flex Design Series Static White in 3500K sits in recessed aluminum channel with soft diffusers for a smooth, continuous line, and 0–10V dimmable drivers allow the light level to be tuned to the space. Completed in 2019.

The Muscogee (Creek) Nation set out to turn its dated Muscogee Casino into a fresh, exciting entertainment destination for the community. Design-build firm I-5 Design & Manufacture led a 12,000 sq ft interior renovation, completed in just eight weeks on site. Nova Flex is integrated into a lowered, curving soffit that wraps the perimeter of the gaming floor, framing the space with a continuous ribbon of light and creating more intimate zones within the café. Color-changing capability lets the casino shift the mood from daytime play to evening events.

Designed to energize and inspire, Gymshark’s New York retail location on Bond Street turns a performance fitness brand into a fully immersive in-store experience from the moment customers step through the door. Nova Flex lighting is integrated throughout the sales floor, fitting rooms and feature walls, amplifying Gymshark’s bold, athlete-first identity. Next Gen Pro in 4000K delivers high-output accent lighting on key merchandise and architectural moments. COB toe-kick lighting grounds display fixtures and shelving runs, and Micro Neon creates a clean halo behind the barbell displays. Dual Bend wraps the apparel walls in even, flattering light that renders fabric colors accurately, and COB RGB adds a subtle color accent to the fitting room signage, guiding customers through the space. Completed in 2025.

Arkansas Children’s Northwest brings pediatric specialty and emergency care close to home for families across Northwest Arkansas. Inside the bright, wood-and-glass interior, Nova Flex RGB color-changing LED strip adds a playful, welcoming accent to the architecture, glowing along the feature staircase. Wall-mounted controls let staff shift colors to set a calming or celebratory mood. Opened in 2018.

Shadeh Nightclub in Santa Fe is built around bold, saturated color, and Nova Flex static red, green and blue LED strip delivers it throughout the space. Horizontal bands of blue light stack across the front of the bar and glow beneath the floating liquor shelves. Suspended bars of red, green and blue crisscross the ceiling above the dance floor, and red light washes the raised VIP lounge. Housed in Nova Flex 2216 surface channel, the strip gives clean, continuous lines of pure color that energize the club from opening to last call.

When another manufacturer couldn’t deliver, the University of Oklahoma turned to Nova Flex to save the project. From the first phone call to installed, working lighting took just 9 days. The result is “hype lighting” built for game day: bold bars of warm 3000K LED light wrap the ceiling and walls of the Sooners’ player tunnel, framing larger-than-life graphics on the way to the field. More than 30 independently controlled zones, each driven by its own DMX decoder, can chase, pulse and build in sequence as the team runs out, then settle into clean architectural light the rest of the time. The strip is housed in deep aluminum channel with soft diffusers. Completed in 2017.

Ricochet transformed a long-vacant 10,000 sq ft space in downtown Des Moines’ Capital Square into a game lounge and social bar built for energy. Designed by RDG Planning & Design, the space is crowned by a suspended installation of overlapping and nested rectangles of light that hover above the U-shaped bar and echo in a cluster of floating squares behind it. Each frame is built from black Nova Flex 3560 channel holding pixel-addressable digital RGB strip, driven by 96 DMX pixel decoders. The lighting can chase, ripple and shift color across the room to match the pace of ping pong rallies and game-day crowds. Opened in 2022.