Love Your Melon, the Minneapolis apparel brand known for its beanies and its commitment to children battling cancer, opened its first brick-and-mortar space in 2018 in a historic building in the North Loop. Designed as a flagship, event space and content studio, the space uses Nova Flex RGBW LED strip in architectural coves. The combination of full-color RGB and a dedicated 3225K white channel lets the team shift from clean, warm white for everyday display to bold brand colors for product launches and photo shoots. Completed in 2018.

Retail & Dining

Commercial